Privacy Policy

At  Beauty ERS, we understand the importance of your personal information and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, protect, and share information about you when you visit our website, lovelylure.com, use our mobile application, or engage with our services globally.

1. Information We Collect

We collect information to provide better services to all our users. The types of information we collect include:

• Personal Information: This includes your name, address, email address, phone number, payment information, and other details you provide when you register, make a purchase, or interact with our site.
• Usage Information: Details of how you use our website, including your browsing and purchase history, product preferences, and interaction with our services.
• Device Information: We collect information about the devices you use to access our services, including IP addresses, browser types, operating system, device types, and identifiers.
• Cookies and Tracking Technologies: We use cookies and similar technologies to track activity on our service and hold certain information, enhancing your browsing experience and allowing us to improve our services.

2. How We Use Your Information

Your information helps us to:

• Provide, maintain, and improve our services;
• Process transactions and send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
• Respond to your comments, questions, and provide customer service;
• Communicate with you about products, services, offers, promotions, rewards, and events offered by LOVELYLURE and others, and provide news and information we think will be of interest to you;
• Monitor and analyze trends, usage, and activities in connection with our services;
• Personalize and improve the services and provide advertisements, content, or features that match user profiles or interests.

3. Sharing Of Your Information

We do not share your personal information with third parties except as described in this policy or with your consent. This includes:

• Sharing with third parties such as vendors, consultants, and other service providers who need access to such information to carry out work on our behalf;
• In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process;
• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property, and safety of  Beauty ERS or others;
• In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company;
• Between and among  Beauty ERS and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership.

4. Your Choices

You have choices regarding the personal information you provide to us:

• Cookies and Similar Technologies: You can adjust your browser to reject cookies or to notify you when they are being sent.
• Marketing Communications: You can opt-out of receiving promotional emails from us by following the instructions in those emails.
• Account Information: You may review, update, or modify your account information at any time by logging into your account.

5. Data Security

We take reasonable measures to help protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

6. International Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

7. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the “5th Feb 2025” date.